The sleds are a staple.ĪA: I've got a nice collection at this point of my career. I love my deal sleds - bit loafers - and own over 15 pairs. I started out as a trader pre-Covid, so before all this “work-from-home” took grasp, it was typically Lulu pants, Peter Millar golf polos, maybe Brooks Brothers, or a Charles Tyrwhitt shirt - and that was back when the vests were an office staple in Manhattan. MR: What about clothes? Do you have a uniform you wear, or do you like mixing it up?ĪA: I was a college athlete, so I think that has translated over a little bit into what I prefer to wear. I'd go there three times a week if I could, which might be a hot take, but is difficult to find good Mexican in the city. I like Tacombi, which is a Mexican place. What place do you order in the most from?ĪA: I’m on the Upper East Side at the time. I've used Windows Movie Maker, I've used Final Cut Pro, and there a host of various meme making/content making options in the App Store - usually comes down to workflow preferences. MR: Is there a software that you’d recommend?ĪA: I've used everything to put out different types of content. And then all of that is housed within that software. I'll use third party software to generate them, to put videos together, advertisements. You have to be the first to move on trends and hope that your content gets picked up in the algorithm and social media flow.Įspecially for the memes. People don’t know how much of the meme game is speed. Typically, I'm in such a hurry and it's not worth it to go back to try to find something like that. MR: I’m sure you have the phenomenon of, “Oh, I remember such a great meme – where do I find it?”ĪA: Yes. Admittedly, there are thousands and thousands of photos on my phone. So there definitely needs to be a method to the madness. If we're talking about my computer, I have designated folders for the newsletter, I have designated folders for Instagram, for things that I might share in the newsletter – and just general images I might use for promotions. It can be rough, but you do need to start to segment stuff. In the beginning, it's more of a scattered approach, and over time it becomes necessary to start to organize, at least in some capacity. MR: How do you keep track of all your memes?ĪA: That's a really interesting question just because as the business has grown over the years, there’s more volume and therefore more facets to the question. You honestly have to physically separate yourself from the phone.ĪA: I'll either leave it in my apartment to go for a walk outside, or if I need to plug it in to charge it, sometimes I'll tuck it away underneath the desk, inside the bureau – just put it out of reach so that I can focus on things outside of it. It's really tough between a day job, side businesses, and then just doing things for fun on my own. MR: And what do you do to get off the computer and unplug?ĪA: It's tough. MR: What app do you spend a lot of your time on?ĪA: It's definitely a combination of Instagram and Twitter. I'd be alarmed by it if I wasn't in the social media business. MR: You’re the second person I’ve interviewed in social media - I asked this to Lindsey Metselaar from We Met At Acme - can you check and tell me your average phone screen time each day?ĪA: It's a lot.
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